Apple Launches iPhone trade-in program in US

By: Zain Nabi  |   September 2nd, 2013   |   Apple

Good news for smartphone users! Customers from the US can now trade-in their smart phones for credit for buying new models of the Apple iPhone. The California-based technology giant Apple has launched a trade-in program in which it announced to unveil its new iPhone in the next few days, while there is still some rumors on the looks as well as on the price of the handset in emerging markets.


“iPhones hold great value,” Apple spokeswoman Amy Bessette said in an email to AFP. “So Apple Retail Stores are launching a new program to assist customers who wish to bring in their previously-generation iPhone for reuse or recycling.”


Apple has not confirmed how much they are paying to the customers for their old handsets but it will depend on the model at an array of smartphones websites or the shops on US consumer electronics that buy and sell handsets. According to the Wall Street Journal, Apple asked its suppliers in Taiwan, Hon Hai Precision, to start the shipping of two new versions of Apple iPhone in September, which also includes a cost-effective device.


The price of Apple iPhone is usually much more than that of other smartphones, Apple this time has announced that they will launch a mobile with lower cost so that it will also appeal to people with tight budgets. This is also because worldwide shares of Apple fell to 14.2% in the second quarter, while the shares of Samsung’s rose to 31.7%. Samsung now dominates the entire electronics market.


“As the Smartphone market in the United States and other Western countries matures, companies may have better luck encouraging upgrades rather than reaching out to first-time buyers,” according to Gartner analyst Van Baker. “Keeping people in the fold is what it is all about. The question for me is whether it will be competitive with programs that already exist in the market.”


Global Equities Research analyst Trip Chowdhry said, Apple is delivering the management of product instead of modernization of the product under its trade-in program.


“Tim Cook’s Apple is very different from Steve Jobs’s Apple,” Chowdhry said.


“This is not the thing customers are looking for.”

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