Samsung’s Design Head Defends Plastic Chassis in Galaxy S IV By Saying Experience is More Important than Material

By: Ali Raza  |   March 19th, 2013   |   Android, Apple, News, Smartphones

The much anticipated flagship device from Samsung, the Gaalaxy S IV, finally saw the first light on March 14th in New York City, where the attendees of the event also got a chance to get their hands on the device and the reviews from analysts about the Galaxy S IV were also out immediately. A majority of the analysts looked impressed with the new specs from the Android-based device, but most of them criticised Samsung for using a plastic chassis in S IV. Later HTC and Apple also made fun of Samsung over keeping the same design and using the plastic material. However, when the Head of Samsung Design America, Dennis Miloseski hit the stage at Expand conference of Engadget, he defended the decision of his company to use plastic material in their flagship device by saying that materials are not as vital as the experience of using a handset is. This sounds bizarre because the first thing about a handset that users notes is its feel and touch because they get to hold it in their hands rather than experiencing its features.


Here is what Miloseski said at the conference, “Actually, the global design process has been raised. We’re making devices thinner and lighter, screens more beautiful. With Samsung, it’s less about that but more about building a meaningful relationship with technology.”


Therefore, the most significant thing for Samsung when readying the S IV was to create a “soul for a device”:


Miloseski said, “As these devices become smarter, letting them sense where you are and adjusting to that, it’s known that design will improve over time. But now, we’re thinking about: how do you create a soul for a device.”


It is because of this very reason that Samsung boldly called the S IV a “life companion,” which means that the device learns the behaviour of the owner and then adjusts its features accordingly. However, Miloseski did not say that Samsung would not switch plastic with other materials, but he stressed the fact that the Korean tech giant is focusing more on the software side of the device instead of the materials. Here is how he had explained it:


“It doesn’t start with us saying, ‘Okay, we’re going to make a device that uses metal.’ The design process starts with a story. For a device [like the GS4], which is global and sells around the world, it’s a matter of going into many different tastes.”


He also highlighted the fact that, “As the technology moves forward, we may find we’re taking these devices out of our pockets less and less, so you may see different form factors arising from that.”


Source: iPhoneinCanada

Photo: GottabeMobile

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