The senior vice president of Patch Labs at AOL, Mark Josephson, stepped down from his post last week and is now going to join Bitly where he will take the chair of CEO. However, before joining Bitly full time, Josephson will take a few days off in order to get refreshed. The tracking and link-shortening company decided to acquire the services of Josephson after its former CEO Peter Stern vacated his post back in March. Prior to that Stern served Bitly for about a year and then decided to part ways in order to “pursue other interests.”
Now Josephson will look to fill the gap that has been created with the departure of Stern. However, Josephson is not afraid to take the charge. He was quite excited about the opportunity because with a company like Bitly he will be able to experience “worldwide global scale”, as the tracking company sees 2 billion clicks on its links each month. Shedding light on his immediate goals, Josephson said that one of his major goals will be to roll out the new audience intelligence products of the company.
Bitly has announced the hiring of Josephson as new CEO through a post on its blog which states that:
“We are delighted to announce that Mark Josephson will be taking over as Bitly CEO. Mark is a preeminent startup executive with a proven track record of building great teams and great products.
Mark comes to Bitly from Aol’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside.in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country.
Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development.
Here is what Mark has to say: “The team at Bitly is world class and I am excited to join them. Bitly has achieved true web scale by providing an essential service that makes the entire internet work better. Bitly’s potential is even bigger though, because it is positioned to add significant value — in the form of intelligence on top of its unique data set — to consumers,marketers and publishers. I can’t wait to work with the team at Bitly and our investors to make it happen.
Let’s hope that Josephson will take Bitly to new highs.
Source: TechCrunch, BitlyBlog
Photo: BitlyBlog
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