Twitter made it known on Wednesday, August 28th that the new Lead Generations cards, which the micro-blogging site has announced on a limited scale back in May, are now open for all advertisers including small and medium sized businesses, who like to advertise on the social network. Twitter has specifically developed the Lead Generation card tool for advertisers so they could search and get in touch with users of the micro-blogging site who are interested in their message.
The initial tests of the Lead Generation cards suggest that advertisers were able to generate a lot of engagement through the tool. Thanks to the refinements that Twitter made in Lead Generation card following feedback from early adopters. Twitter has mentioned the Lead Generation card in detail in a post on its blog. Below are few excerpts from that blog post:
“Outdoor gear and apparel company Rock/Creek (@RockCreek) used the Lead Generation Card in a Promoted Tweet campaign to capture the email addresses of people who wanted to enter a drawing to win a free pair of Chaco sandals. The campaign saw a 4.6% engagement rate and generated over 1,700 new email contacts in less than one week.
“I was thrilled with the cost per new email we saw with this Chaco Sandals giveaway,” says Mark McKnight, Marketing and Creative Director at Rock Creek. “Because we’re able to precisely target interests and @usernames, we also know that these people are highly likely to be interested in our products.”
Simpler setup and lead collection
Basic setup now takes just minutes from start to finish, and you can download your leads straight from Twitter Ads into a CSV spreadsheet. Or, you can also arrange for incoming leads to be instantly updated in your CRM system.
Card analytics
You can now view important metrics to help you optimize your card designs, such as cost per lead by card. These metrics can also be accessed within the reports for each of your Promoted Tweet campaigns.”
In addition to this, Twitter has also introduced wide range of layouts for the card to make sure that the Lead Generation card will remain different in various uses, for instance coupon letters, political campaign sign-ups, newsletter subscriptions and more. Moreover, the micro-blogging website has also introduced the lead generation card in all languages that Twitter Ads support. So now advertisers can coomunicate with their target audience in their native tongues.
Source: VB, TwitterBlog
Photo: TwitterBlog
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