China’s Smartphone and Western Rivals

By: Zain Nabi  |   August 20th, 2013   |   Smartphones

Xiaomi a well-known mobile phone brand in China and is now known to the western world after introducing the US technology powerhouse, Apple and Samsung, in the Chinese mobile phone market.

 

Apple and Samsung are now facing another competitor in Europe and America, as Yulong and ZTE will soon be present in the Western markets. After their success in the Chinese mobile phone market, Chinese smartphone makers are now ready to take another step on the technology establishment.

 

Xiaomi is one of the biggest companies in China that after getting success in domestic market has propelled its brand onto the international stage. China will soon shake the entire handset market globally as it will become the one-fifth of the branded smartphone selling country globally, according to the recent research of the research firm Canalys.

 

The Chinese will be four of the 10 largest mobile phone makers globally, says Gartner. Smartphone selling companies of China Lenovo, Yulong, Huawei and ZTE are only known in China and not outside China. Also, these companies are smaller when compared to Samsung and Apple. Nokia and BlackBerry are the two well-known brands that these four companies already outsell.

 

Usually, Chinese mobile phone companies do not make phones for other companies. They usually prefer to launch the other brands under their own name.  Hewlett-Packard, the largest seller of personal computers worldwide, has been overtaken by Lenovo. The company this week announced that the combined sales of mobile phones and tablets will be much more than that of the sale of its personal computers.

 

The sale of Lenovo will increase every year to 144%. One can find laptops of Lenovo easily in most of the branches of John Lewis and Dixons. However, China still has 95% of its smartphones, still the company is behind Samsung, the number one smartphone selling company. The company will soon secure a 5% share in the mobile market as they enter the emerging markets of Russia, India and Indonesia.

 

“We have very aggressive plans to explore overseas markets,” Lenovo’s mobile boss Liu Jun told China Daily this week. “We hope the overseas market will contribute more than half of Lenovo’s total Smartphone revenue in the long run.”