What Experts Think of BB10?

By: Zain Nabi  |   January 30th, 2013   |   Smartphones

BlackBerry 10 will be launched in a few hours and will be available in different markets of the world in the ensuing weeks. It has been said that the new smartphone will decide the fate of Research in Motion (RIM), a Canadian-based company that has seen many ups and downs including departure of senior management and declining stock prices on its course to develop the new BlackBerry.

 

BBC has talked to a few experts regarding BB10’s chances of survival in the market and what impacts it will have on RIM. Stuart Jeffrey, Nomura Securities analyst, points out that although BB10 has a room to compete, its progress could be halted by the competitive nature of the market in which BlackBerry will have to present elegant design along with affordable price. He says:

 

“If RIM is to succeed the company must somehow offset the greater component purchasing power of its larger rivals, match Apple and Samsung on design, attract application developers away from iPhone, Android and Windows Phone – all while pushing a compelling marketing message on a relatively limited budget.”

 

BlackBerry’s current user database comprise mostly corporate entities, but Ben Wood, CCS Insight telecoms consultant, is of the view that RIM must target young generation as its market for the new BlackBerry. Talking about youngsters, he said:

 

“These are the customers that made the Blackberry the third best-selling smartphone in the UK at the end of 2012.”

 

We will soon know what BlackBerry 10 has to offer, but here are a few important things to note: RIM’s fate depends on BB10, and, thankfully, the company seems well aware of it. Also, it would be a very long shot to say that RIM will beat smartphones manufactured by Apple or Samsung because they occupy a huge market share. That said, it must be noted that RIM has developed the new BlackBerry right from the scratch, so it must have a few features that we cannot assume now.