Why RIM Faltered?

By: Zain Nabi  |   January 30th, 2013   |   Smartphones

Research in Motion (RIM) reached to new heights of fame after introducing BlackBerry, but after success of the phone the Canadian-based company just could not read the market trends correctly and faltered when other companies entered the huge smartphone market. RIM is now once again taking a step forward by introducing BlackBerry 10, and many analysts think that it would be a do-or-die move for the company.

 

It is essential for RIM to learn from its mistakes and ensure not repeating them to make the BB10 a hit. Michael Oliveira of The Vancouver Sun presents some reasons behind RIM’s decline in progress. One of the most important is the company’s inability to shift to large consumer market. BlackBerry targeted corporate clients, but when the customers increased the smartphone just could not adapt to the changing needs.

 

RIM introduced way too many versions of the BlackBerry phones, all of them unable to compete in the market in front of Apple’s iPhones or other smartphones using Android. The browsing facility was not very convenient either and although the company brought some improvements in this service, the overall output was not very much satisfactory.

 

Another important factor was absence of apps. BlackBerry was not just designed to cater apps and instead focused more on mails and messaging. However, apps in other smartphones redefined the ways these phones were used. This called for RIM to get more apps in its BlackBerry, but the company did not do it. However, RIM has already announced that the BB10 will have around 70,000 apps at the time of its launch. So, this area has been dealt with. It seems that RIM is well aware of what went wrong in the past and the new BlackBerry will certainly be a significant improvement over older versions.