Sony’s media streaming service, Music Unlimited, is still struggling to capture consumers due to the strong competition it faces from other similar services such as Microsoft’s Xbox Live and Pandora. However, the future of the service remains bright with Sony Network Entertainment giving full attention to the service.
With 18 million tracks in its portfolio as well as a user base of more than one million, Music Unlimited’s potential for growth remains huge. Currently available in 17 countries, Sony is working on making the streaming service available in more regions while the baseline streaming codec is also being upgraded from 48 kbps AAC to 64 kbps AAC with a high quality 320 kbps option also in the works to be added.
Speaking to CNET Shawn Layden the COO of Sony Network Entertainment said that the primary goals of the company are to design a common user interface for all devices accessing the service, bring Music Unlimited to more countries and add more compatible devices which will increase the active user base.
Music Unlimited can currently be accessed by Sony’s own devices, iOS and Android devices but the main problem is the lack consumers that know about the service itself.
Layden has a plan to fix that and said:
“We have the partners, we have the devices, and a presence in retail. As we bring those factors into greater alignment, we expect a snowball effect in 2013. It takes a long time to get the Sony machine to start moving. We’ll bring things to a different level this year.”
Music Unlimited has a strong base and Sony hopes that 2013 will be the year when the media streaming platform will take off completely with consumers.
Source: CNET
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