Waterloo based Vidyard has launched an app, after much anticipation from social marketers, for Vancouver’s HootSuite. Being one of several integrations, this is seen to be one that was highly anticipated and will now allow social marketers to access their video library. Not only will marketers be able to access their video directory, but also add video to any social post right from the HootSuite stream, which was seen by many to be a missing feature ever since the start. Without video content, social media is dry, which is why Vidyard considers them to be a match made in heaven.
The demand for better workflows automatically increases and video content allows traffic generation to increase by manifolds. “The new Vidyard app for HootSuite makes it possible for our seven million users, including many of the world’s top brands, to easily manage and distribute their video content to social channels,” says Mark Holder, Director of Partner Integrations at HootSuite, according to technvibes.com. “Additionally, social media marketers can see which channels are driving high traffic, and how users are engaging with each video, allowing them to alter campaigns on the fly for increased performance.”
Growing businesses through the integration of video is one of the main aspects of Vidyard’s business model and they hope to continue making it easier for everyone using their service. “At Vidyard, we want to help businesses grow with video, and that means making it easy for all parts of the marketing organization to integrate video in everything they do,” added Michael Litt, CEO and cofounder of Vidyard. “We already provide innovative solutions for the content creation and demand generation teams, so we’re thrilled to integrate within HootSuite’s App Directory to add social marketing and community management in the mix,” he adds. “Never before has something like this been available for social teams and it is going to disrupt the way social marketers select and share video content dramatically.”
Vidyard gained popularity for being a video marketing platform that hosts and analyzes video. This is done for businesses, producers of content and consumer brands, making their videos a lot more compatible with browsers and a wide range of devices. The main thing for businesses is that Vidyard gives the functionality of checking and using tools for seeing just how well or bad the video is performing and whether or not it is able to attract any viewer engagement.
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